A controlled launch scale can prove to be a vital testing ground for Freelancer.com, in order to see whether there is enough demand or not
The online marketplace for freelancers has quite a few established names including, oDesk-Elance and Freelancer.com. These two giants have gathered a lot of business by providing a platform to work providers and skill providers to connect, and bid. The model has been successful and Freelancer.com thinks it is time to diversify. The company plans to enter the local and home services business and carve a niche for itself.
It is to follow the footsteps of Amazon and Google and to learn from Angie’s List, Thumbtrack, and others to launch a marketplace of cleaners, cooks, plumbers, couriers and other local service providers to provide their services on-demand. It plans to start on a small scale and will launch in Australia, its home town, before it does on a global scale. A controlled launch scale can prove to be a vital testing ground for Freelancer.com, in order to see whether there is enough demand or not.
CEO Freelancer.com, Matt Barrie, calls this segment “Uber for local jobs.” Users can utilize Freelancer.com’s website or mobile app to track and find relevant people for offline jobs based on their location. The company does not plan to partner with any other platform to expand its reach, as is the case with Amazon. Mr. Barrie believes that Freelancer.com can leverage its own platform and the freelancer community base toward offline skills or to provide local services.
What he means to say is that photographers can attend an off-site shoot event or maybe a content writer can do other roles in his spare time such as bartending an event or making parcel deliveries. However, this will be witnessed once the platform becomes functional. The company does not plan to acquire any local service provider as it did for its online freelance platform with an acquisition spree.
Freelancer.com realizes that there is a sudden rush to tap this market as consumers have become more connected and want to have everything on-demand via their smartphones. The on-demand segment has prompted the rise of such local service startups, while the giants such as Amazon have stocked up that. The e-commerce giant can bolster its online platform by providing local services and Google can utilize its advertising platform to gather revenue from small service providers as well. Freelancer.com will merely provide a platform to on-demand offline service providers and service seekers, and will charge 10% from a transaction; the same model it follows for online jobs.