Elliptic Labs Introduces “BEAUTY” to Smartphones, Promises Better Design, Lower Costs for OEMs
Elliptic Labs Introduces “BEAUTY” to Smartphones, Promises Better Design, Lower Costs for OEMs

Elliptic Labs Introduces “BEAUTY” to Smartphones, Promises Better Design, Lower Costs for OEMs

BEAUTY is an ultrasound and software-based technology of optical proximity sensors

Elliptic Labs launched ultrasound proximity software, BEAUTY, for smartphones to replace hardware-based sensor, reported The Verge on Monday. The latest innovation is likely to make phones sleeker and less expensive.

The pioneer has turned its focus to redesign the optical proximity sensor for smartphones. It aims to materialize the user interface (UI) market for cellular gadgets through its impressive ultrasound technology. Previously, the hardware-based optical sensors proved to be of great worth for global smartphone manufacturers. The sensors allowed users to eliminate chances to unintentionally touch screen to attend a call without a hands-free.

BEAUTY may replace the hardware-based optical proximity sensors, increase the esthetic appeal of smartphones, and eliminate the holes visible on the front, which detected proximity earlier. Older optical proximity sensors required a rectangular black hole or two circular holes (lying next to each other) on the screen. These were used to deactivate the touchscreen, as the user received calls and avoided to end it by touching the screen.

Smartphone manufacturers remained keen to find a suitable alternate to remove these unattractive holes from the phone’s faceplate to make it attractive. However, they were unable to do so till date, and could not remove the unappealing holes as well. The removal of these holes might result in touching the user's cheek with the screen, and activate unnecessary functions.

Elliptic Lab's CEO, Laila Danielsen said her company intends to materialize the untapped niche through this latest innovation. She seemed affirmative that the ultrasonic software-only solution “BEAUTY” would replace and outperform its antecedent optical hardware sensors. It would also enhance mobile design, and reduce the cost of production for manufacturers. She signaled: “we will see our BEAUTY solution incorporated into phones in 2016.”

Experts believe that Elliptic is set to dive into a multi-billion dollar market with its latest innovation. The need for hardware-based proximity sensor has remained imperative for cellular phones over several years due to the unavailability of its software-based successor. But now it can prove to be a potential game changer for OEMs by reshaping the visual appeal and production cost of future smartphones.

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