Grand Theft Auto is Take Two Interactive’s Prized Treasure
Grand Theft Auto is Take Two Interactive’s Prized Treasure

Grand Theft Auto is Take Two Interactive’s Prized Treasure

Rockstar Games’ Grand Theft Auto has been huge for Take Two Interactive in 2016 and that company’s financial results reflect it

Take Two Interactive has a major cash cow under its belt i.e. Grand Theft Auto, developed and published by Rockstar Games. Released in fall of 2013, Grand Theft Auto V took the gaming world by storm.

Despite being three years old, Grand Theft Auto V and GTA Online are quite popular. Fans keep coming back to GTA Online because Rockstar Games continues to add new content to keep the online component fresh. A single player DLC is also expected to be released soon.

According to the latest 10-K filing, Grand Theft Auto contributed 54.5% to net revenue for the fiscal year that ended March 2016. Grand Theft Auto franchise combined has sold 240 million units up till now.

Back in 2008, Grand Theft Auto IV was quite a success, but compared to the record-breaking GTA V, it’s a different beast. GTA IV was the only full game in the franchise that was released on the PS3 and Xbox 360. GTA V was initially released on those consoles and later on the PS4 and Xbox One with updated visuals.

Speaking of GTA IV’s release in 2008, it was almost as effective as GTA V has been for Take Two Interactive. “For the years ended October 31, 2008, 2007 and 2006, our ‘Grand Theft Auto’ titles accounted for 46.2%, 13.1% and 22.4% of our net revenue, respectively, and our 10 bestselling titles accounted for approximately 64.2%, 26.6% and 38.4% of our net revenue, respectively,” the company stated in its 10-K filing for 2008. So, we can fairly assume that GTA IV’s sales counted for 46.2% of Take Two’s revenue in 2008. This is only around 10% less than GTA V Online in 2016. Keep in mind that this is the online component of a three-year-old title. So the impact of GTA V and GTA Online is much greater.

That being said, Grand Theft Auto from Rockstar has always been a cash cow for Take Two and the financial results even support it. We can expect even bigger returns from Grand Theft Auto VI, whenever it is released.

Editing by Javeria Rahim; Graphics by Ahsan Haque

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