There were rumors that Yelp is looking to sell its business but the review platform is moving even further in an attempt to let small-businesses grow by facilitating them to make more sales.
The company announced today that it has teamed up with Shoptiques.com which will allow users to shop directly from the review platform. Shoptiques.com is an e-commerce platform which was introduced by Y Combinator grad Olga Vidisheva back in 2012. The e-commerce website retails fashion from 1,500 small boutiques from all around the world.
The company said that there are two hundred fashion retailers on-board including y&i fashion boutique in San Francisco and Olive & Bette’s in New York, and now customers can purchase these brands on Yelp. In addition, the company plans to add thousands of boutiques on its platform by the end of the year.
However this is the first time the company is tapping into the fashion e-commerce market, and yelp claims that shopping has been the biggest category for reviewed businesses and accounts for 23 % of the total reviews. The company, which lets customers buy a variety of products and services through Yelp, also vends vacations, food, hair, flowers and spa appointments and many more.
The company reports that its review platform has done 1.5 million transactions since it was found in 2013.
According to the company, an estimated 2.2 million small businesses presently operate claimed Yelp pages. The review platform makes most of its revenue through selling ads, and last quarter the company reported its total revenue of $119 million and the shopping category accounted for 11% of this total amount.