Send is another app idea that had recently been extracted from Microsoft Garage, an in-house platform that turns employee’s creative concepts into real-world projects.
Microsoft is launching its latest application that focuses to reduce the amount of time it takes for users to view, and reply to an email on their mobile. The tech giants latest app, Send will be used as an email messaging app but will function more like instant messaging.
The American multinational technology company has always tried to make mobile email to work more like a text messaging service. A few other startups have already tried out the idea; for instance an app created back in 2013 named Hop, which offered its platform as an effortless way to send and receive emails. Another startup known by the name of MailTime, made it easy for users to send quick emails.
The idea is not a bad one at all, but so far, no one has actually been able to nail it. Above 50 percent of the users today try to avoid using emails for communication. They rather find it better to use social messaging apps like WhatsApp, Facebook, and iMessage.
With Send, Microsoft is trying to create a platform that would actually be an email app, but would offer an interface so that user could send short messages instantly. For example: “send the presentation now” or “let’s meet up in 10.”
Send is another app idea that had recently been extracted from Microsoft Garage, an in-house platform that turns employee’s creative concepts into real-world projects. Many other apps in use with users today have been an idea mined out from Microsoft Garage. The projects that roll out from the platform are mostly just concepts which are tried out in the real-world, and to see whether they can actually succeed as a product in the market.
Having said that, Microsoft will continue to improve Send to a level where users are actually making proper use of it. If Send manages to succeed with its iPhone release that is taking place today, the company will carry on its development on other platforms such as Android and Windows.
Currently, Send is able to sync contact from user’s multiple accounts, which are then displayed on its home-screen. Users can opt to either click on a contact and start a conversation with them, or swipe to select a built-in “quick reply” like “I’m coming soon,” or “I’ll call back asap.” This is one of those wise features of the app and something that sets the app apart from its competitors.
In the end, Microsoft is targeting Send only at business users, unlike other email applications that have targeted a wider user base. The app will add a few I.T. controls in the future, says Microsoft. Send is available on the iTunes store, and users can head there to download it immediately.
