Activision Blizzard, legendary game makers, is in trouble after the flop of Destiny 2. And by trouble, I mean financial struggles.
Blizzard’s stock has plummeted by 7% on Friday following the news that Bungie was ending its contract with the studio.
It’s unclear why the two companies parted ways. However, both developers released a joint statement that made it seem as the separation was amicable.Bungie wrote on its site.
“We have enjoyed a successful eight-year run and would like to thank Activision for their partnership with Destiny. Looking ahead, we’re excited to announce plans for Activision to transfer publishing rights for Destiny to Bungie.”
Looking at the Consequences
Bungie developed the original Destiny, while Activision was the publisher as part of a ten-year partnership between the two companies.
While Activision Blizzard has lost Bungie games (which includes both Destiny and Halo franchises), the company is not short on their own IP titles.
However, the company did go into panic mode. Right before the news of Bungie’s retirement, the company chose new presidents for Activision and King (its mobile-game branch).
The exec-shuffled followed the departure of two major names. It could all bring significant shifts in the company’s strategies.
Looking at Activision Blizzard
While Activision Blizzard has lost Bungie games (which includes both Destiny and Halo franchises), the company is not short on their IP titles.
Activision Blizzard was founded back in 2008 when Activision and Vivendi games merged. Currently, Activision Blizzard is the owner of five different entertainment branches.
The main branch is, of course, Blizzard Entertainment. Blizzard is the maker of fan-beloved games like the Starcraft series, the Warcraft trilogy, World of Warcraft, the Diablo trilogy, Overwatch, and Heroes of The Storm.
Yes, I am a big fan of Blizzard. En Taro Adun!
The second largest brand is King, the mobile-game developers that created the Candy Crush Saga.
The third one is probably Activision Blizzard Studios, the people behind the Warcraft movie. A movie that, I should say, almost broke the video-game movie curse.
The company is also the owner of MLG (MLG), the world’s largest professional gaming company; and Activision Blizzard Products, selling not only merch for the company but also original games like monopoly.
And finally, the Activision branch is known to be the creator of Call of Duty and Destiny 2.
However, Destiny 2 was a flop, and Bungie games are leaving the ship behind.
The future for Activision Blizzard
So, Activision Blizzard has lost both Destiny and Halo franchises. What does this mean?
Leaving Destiny and Halo behind only means Activision Blizzard is focusing on its own titles. And we all know we want a Warcraft 4, even if it messes with everything we’ve learned in WoW.
Call of Duty fans (not me, as I think all of these games are the same) can rejoice as Activision is working on a new title for the series.
Activision Blizzard is also working on “Cash bandicoot N. sane Trilogy,” and “Crash Team Racing. Nitro-Fueled.” You remember Crash bandicoot, right If not, dip into nostalgia on the video below.
Additionally, Blizzard will continue support for its biggest titles (Overwatch, Starcraft, Diablo, Wow, and hearthstone). More importantly, Blizzard has said more “Diablo product” will come sometime this year.
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