A deepfake video of Mark Zuckerberg saying that he owns the stolen data of billions of people has gone viral. The video was uploaded to Instagram almost 4 days ago. But Instagram hasn’t deleted the video owing to Facebook’s own policy regarding deepfake videos.
The video was created by two artists Bill Posters and Daniel Howe. They made it in collaboration with a British advertising company Canny. The videos were made for an exhibition at the Sheffield Documentary Festival earlier this week. It is part of series of videos called Spectre.
Here’s the video:
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‘Imagine this…’ (2019) Mark Zuckerberg reveals the truth about Facebook and who really owns the future… see more @sheffdocfest VDR technology by @cannyai #spectreknows #privacy #democracy #surveillancecapitalism #dataism #deepfake #deepfakes #contemporaryartwork #digitalart #generativeart #newmediaart #codeart #markzuckerberg #artivism #contemporaryart
The video shows Zuckerberg in his office, boasting about the power Facebook has over its userbase:
“Imagine this for a second: One man, with total control of billions of people’s stolen data, all their secrets, their lives, their futures. I owe it all to Spectre. Spectre showed me that whoever controls the data, controls the future.”
It turns out the real video is from September 2017. Zuckerberg had spoken about the Russian interference in the 2016 Presidential Election. The creators of this deepfake video used the video dialogue replacement (VDR) technology of CannyAI to add the fake dialogues.
There Are Other Videos
This video is part of a whole series of videos, all equally uncanny. There’s a fake video of US President Donald Trump praising his “Big brains”. There’s another of Kim Kardashian admitting that she’s been able to cash in on the public’s obsession with her fakeness. There are also videos of artist Marina Abramovic and actor Morgan Freeman.
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‘All that power…’ (2019) My latest installation ‘Spectre’ is a collaboration with Daniel Howe and uses AI and generative art to influence the ‘Influencers’ and more as we explore the impacts and power of the digital influence industry . Come worship with the gods of Silicon Valley at @sheffdocfest . VDR technology by @cannyai #spectreknows #dataism #privacy #democracy #deepfake #deepfakes #contemporaryartwork #digitalart #generativeart #newmediaart #codeart #morganfreeman #contemporaryart
Facebook Will Not Ban The Videos
The video was first published 4 days ago. But Facebook has not removed the fake video yet. This is because of the company’s own policy regarding fake videos. Only last month, the company decided to refrain from removing a fake video of an intoxicated Nancy Pelosi. Instead Facebook announced that it would be implementing a new policy regarding fake videos on the site. It would allow these videos to stay up, but would add disclaimers informing users that the video was fake.
Of course, this is a problem that Facebook has only had to deal with recently. It is now incredibly easy to make a deepfake video and they’re starting to look eerily authentic. This is a problem that’s not only bothered Facebook, but has also caught the attention of the government. The US is holding its first ever hearing on deepfakes today with a representative planning on introducing a bill to curb these videos.