Intel is reportedly planning to cut the prices of its eighth and ninth gen processors. The company is doing this in order to compete with AMD’s impressive new 3rd-gen Ryzen processors. Prices could drop as much as 15%. If true, this would mark a huge change in Intel’s marketing strategy as the company has historically refrained from competing on prices.
AMD’s processors have always been less powerful than those from Intel. AMD has always marketed its processors as a cheaper alternative. But with the advent of the Ryzen 3000, this could change as AMD is looking to go head on with Intel. This also explains why Intel has finally caved in to lowering its prices.
Intel has chosen not to comment on these rumors, as part of their company policy.
Core i9-9900K vs Ryzen 7 3800X
Intel’s most powerful desktop CPU, the Core i9-9900K, currently sells for around $500. If the 15% price cut is implemented, this would reduce its price down by $75 to around $425. This is still a bit more expensive than the Ryzen 7 3800X, which will be available for $399. And it will cost almost $100 more than the Ryzen 7 3700X, which will be available for $329. The Ryzen 7 3800X has reportedly held its own against the i9-9900K in several leaked benchmark tests. This could be the first AMD processor to actually compete with high end Intel CPUs in terms of performances.
Much of the price drop can be attributed to two reasons. Firstly, as we’ve mentioned above, the competition with AMD is stronger than ever. Intel has never seen adversary quite like the Ryzen 3000. Second reason is the company’s shift to 10nm and 7nm manufacturing process. AMD has already beaten Intel in the 7nm Architecture with its Ryzen processors. In addition to this, the Ryzen processors are understood to support PCI Express 4. Intel still only supports PCI Express 3.
AMD’s technologically superior and much cheaper Ryzen processors start shipping on July. So Intel could announce the price drop before that. We will keep you updated.